Now customers can save time shopping for groceries by skipping the checkout line with the launch of our new Amazon Fresh grocery store with Just Walk Out shopping, now open in The Marketplace at Factoria in Bellevue, Washington.

Veggies, fruit, meat, seafood, prepared foods, and pastries—all the astonishing selection customers love and expect, with the option to skip the checkout line. This is the very first time we've built the selection to store using Just Walk Out or traditional shopping all in i total-size grocery store, and we're thrilled our doors are open.

In this shop, customers can come in, shop for the groceries they want, and skip the checkout line using Just Walk Out technology. Alternatively, customers tin can opt to shop using our traditional checkout lanes, staffed by our employees, who are also available throughout the store for assistance.

"The feedback has been fantastic, with customers noting that skipping the checkout allows them to save time and reduce contact in stores."

Dilip Kumar

vice president of Physical Retail and Technology at Amazon

Amazon Fresh Bellevue will exist open to all customers every day from 7 a.m. to 10 p.m. PT. To celebrate our grand opening, customers can visit the store on opening day for production giveaways, free samples, activities for kids, a adventure to win Amazon souvenir cards, and more. Visit the Amazon Fresh website to learn more near our Bellevue store.

How it works

Just Walk Out engineering science is made possible by a combination of computer vision, sensor fusion, and deep learning, and adds convenience to customers' grocery shopping experience by giving them the option to come in, pick up what they want, and skip the checkout when they're washed. Anyone shopping at the new Amazon Fresh store tin can take advantage of the technology, which connects to customers' Amazon account or credit menu. Customers are prompted at the shop's entry gates to choose if they want to use Merely Walk Out shopping or the traditional checkout lanes.

A woman with short curled blonde hair pushes her green grocery cart filled with bags of grocery and her purse through the exit of the Just Walk Out gates.

Customers who opt for Just Walk Out shopping can enter the shop in three means: They tin scan the QR code in their Amazon app, apply Amazon One to scan their palm , or insert a credit or debit carte linked to their Amazon business relationship. Each selection will open up the But Walk Out gates.
Once inside the store, customers tin shop similar normal. Anything they accept off the shelf is automatically added to their virtual cart, and annihilation they put back on the shelf comes out of their virtual cart. At the end of their trip, customers shopping with the Just Walk Out experience simply browse or insert their entry method over again to go out.

"Customers have enjoyed the effortless shopping experience enabled by our But Walk Out technology at our Amazon Become, Amazon Become Grocery, Amazon Fresh stores in the U.k., and 3rd-party retailer stores. The feedback has been fantastic, with customers noting that skipping the checkout allows them to salvage time and reduce contact in stores," said Dilip Kumar, vice president of Physical Retail and Technology at Amazon.

"Bringing Merely Walk Out engineering science to a full-size grocery space with the Amazon Fresh store in Bellevue showcases the technology's continued ability to scale and adapt to new environments and selection. I'1000 thrilled information technology'll assistance even more customers enjoy an easier and faster way to shop and tin't expect to get their feedback on this latest Just Walk Out offering," Kumar said.

Anyone can store at Amazon Fresh. Customers who want a traditional shopping experience can enter the store through the designated gates and utilize one of the staffed checkout lanes to pay with cash, credit or debit card, Amazon One, the In-Store code in the Amazon App, or SNAP EBT. Regardless of whether customers utilise Just Walk Out applied science or traditional checkout lanes, they volition see our amazing employees throughout the shop. They are available for any questions and fully focused on making the shopping experience delightful.

A customer is using the traditional checkout and is interacting with an Amazon Fresh employee as she rings through his groceries.

Shoppers who utilize the Merely Walk Out experience will be sent digital receipts, also bachelor in their Amazon account. Traditional checkout shoppers volition get a paper receipt, and recognized Amazon customers will also receive a digital receipt.

Here's what some of our early on shoppers have said virtually the Amazon Fresh Bellevue store:

  • "Fast in and out, and no waiting in lines. Checking out with my palm was super cool. Seemed high tech and traditional at the same fourth dimension."
  • "The assortment was swell. The staff was friendly. I didn't even call up of applied science; I just shopped."
  • "Everything was set up intuitively and the feel was so effortless. No lines, no scanning items—nearly like magic."
  • "Super-piece of cake shopping experience. Inviting, colorful space. Number of unique products (Duke'southward mayo, Ample fries). Employees were too very friendly."

Amazon Fresh stores

The first Amazon Fresh store opened in August 2020. Since then, we've opened 13 stores beyond California, Illinois, and Virginia. Customer feedback has been fantastic, and we're eager to both expand our footprint to Washington land and add exciting new convenience features such as Just Walk Out engineering. Customers shopping Amazon Fresh tin can experience a seamless online and offline shopping experience, and find depression prices on a wide array of national brands and high-quality produce, meat, seafood, and a range of delicious prepared foods fabricated fresh in store every day. Our consistently low prices include food for less than $ane, including bananas for fifteen cents and freshly broiled bread for 89 cents, along with freshly broiled pizza slices for $one.79 and rotisserie chickens for $iv.97.

"We've received incredible feedback from customers at our Amazon Fresh stores in California, Illinois, and Virginia most our depression prices and wide grocery selection, every bit well as innovations to make shopping simpler and more user-friendly, like gratis grocery commitment and pickup for Prime members, Amazon.com returns capabilities, and Alexa shopping. Customers love the convenience, selection, and value offered past Amazon Fresh—and at present customers in Bellevue volition become to experience the added convenience of Just Walk Out shopping in our newest Amazon Fresh store," said Jeff Helbling, vice president of Amazon Fresh Stores. "Our hundreds of store employees have been working hard to get the store set up, and we're eager to hear feedback from customers as we open our doors to the Bellevue customs in the coming days."

Amazon Fresh is open to all customers. Store hours are daily from seven a.m. to 10 p.m. PT.

A father and his daughter shop for bananas at Amazon Fresh. Above them is a sign in the shape of a banana with 15 cents above it.

Learn more than virtually Amazon Fresh .

FAQs

Why did you add together Just Walk Out shopping to Amazon Fresh?

We outset introduced Merely Walk Out shopping in our Amazon Go stores several years agone, and since so we've expanded it to additional Amazon Go and Amazon Go Grocery stores, our Amazon Fresh stores in the U.k., and also offering information technology to third-party retailers equally a service for employ in their stores. We've heard from customers how much they love the effortless shopping experience and convenience of skipping the checkout line, and we're thrilled to bring it to our larger Amazon Fresh grocery store in Bellevue for the first time.

How practice you protect customer data?

At Amazon, null is more important to us than earning and maintaining customer trust. We have data security and privacy seriously, and any sensitive information is treated in accordance with our long-standing policies.

Volition you lot have employees working in the store?

Yes, in addition to staffed checkout lanes, the store will accept hundreds of employees to assist customers.

Will you add Merely Walk Out shopping to other Amazon Fresh stores? What well-nigh Whole Foods Market?

For now nosotros're excited to meet how customers like the But Walk Out shopping experience at the Amazon Fresh store in Bellevue, and we'll go from at that place.

Will this shop also have Amazon Dash Carts?

No, Amazon Dash Carts will non be available at this store, just customers tin all the same skip the checkout line with Just Walk Out shopping. We will continue to offer Amazon Dash Carts equally a fast checkout option at many of our other Amazon Fresh stores.